WHEN SELLING YOUR OWN HOME CONSIDER:
- You have but one property to show; today, homes are bought
by comparison.
- You do not know the tastes and requirements of the buyer,
nor do you have first-hand knowledge of competitive values.
- You do not know how to write a contract that is certain
to be valid.
- The buyer is timid about discussing his financial status
with you and you are similarly reluctant.
- You do not have time to leave your job to help the buyer
arrange his financing, nor do you have expert knowledge
of the current home loan market.
- You cannot readily negotiate price with a buyer. But,
the third party, your Realtor, can work out the negotiations.
- The average visitor will not admit freely to you his
likes or dislikes, yet these must be brought into the open.
- You cannot "follow-up," since this at once will be interpreted
as your anxiety to sell in a hurry.
- You may make needless outlays to improve your property
for selling; the Realtor's experience can save you needless
expense.
- You hear conflicting suggestions from well-meaning friends;
the Realtor has answers from experience.
- You may show your property to 100 would-be buyers, spend
your time, money and effort - and eventually pay a commission
to a broker who properly screens prospective purchasers.
- You may accept an insincere offer and then spend months,
perhaps in litigation, to free your property in order to
put it on the market once more.
- You may find buyer's and seller's personalities conflict,
thereby losing a good sale. The Realtor, as a third party,
can diplomatically consummate the sale.
- Most buyers seek the services of reputable brokers because
they realize the pitfalls of direct negotiation.
- The Realtor will enlist the services-of fellow real estate
men, giving the owner the advantage of his entire local
sales market.
- The Realtor will price the property to sell at a fair
market figure. The average owner overprices but eventually
accepts a price below the market value